Let’s start by breaking down what E-E-A-T really means. This acronym, introduced by Google’s Search Quality Raters, stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s a framework Google uses to judge the quality of content on websites. Originally, SEO pros knew about E-A-T, but Google added an extra “E” to highlight the importance of real, …
What is E-E-A-T? Understanding the Key to Google Trust