Let’s start by breaking down what E-E-A-T really means. This acronym, introduced by Google’s Search Quality Raters, stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s a framework Google uses to judge the quality of content on websites. Originally, SEO pros knew about E-A-T, but Google added an extra “E” to highlight the importance of real, first-hand experience in content creation. Essentially, Google wants to rank content that’s not only accurate but also created by someone who truly knows their stuff. Experience means the author has direct, real-world knowledge. Expertise shows they have the skills or qualifications. Authoritativeness reflects how respected the source is, and Trustworthiness speaks to the site’s honesty and transparency. Together, these help Google decide which sites deserve to be seen more often.